We’re supposed to be afraid of that line because we’re losing business and sending it to our competitors, right? I assure you: we’re quaking in our bunny slippers. Our testicles crawl up into our bodies and our ovaries shrivel up like raisins at the very mention of the possibility of losing such a reasonable, flexible and understanding customer.
We get this line a lot, as does pretty much anyone who has ever had to work directly with the public. And maybe it would work in a meat-space business in an industry not as heavily flooded with demand. In our line of business, our primary customers are college students, many from countries where this type of service doesn’t exist. Taking their business elsewhere, where they’re from, might be significant, but as someone who’s around for four years, summers excluded, and then gone forever, they are replaceable. This even applies to the domestic students. After their four years, many of them are going to move away to areas where we don’t have service, or will simply stop ordering in so much when they join the Real World. And every year, we get a new crop of customers. If that seems jaded and cynical, you’re definitely on to something. I try desperately not to let that happen, but it’s a creeping eventuality in customer service work.
Why do we get this line, anyway? Can’t people just take their business elsewhere without faking a fuss? Why do they need to tell us?
The short answer is they don’t need to. Like a girlfriend or boyfriend listing all the things you did wrong (in their eyes) before dumping you, it’s catharsis pure and simple. They need the emotional release, and want to hear the fear of loss and grief of failure in our voice as we try to salvage an unsalvageable situation. But most times, the customer is one who’s been a problem since day one, and all we needed was an excuse to say goodbye. If we said that we were sorry to see them go, we’d be lying. We say it anyway.
Who could be such a pain in the ass that you’d let them go so easily? Isn’t that mentality antithetical to the ideas of customer support and customer service?
Last things first. No. We are support and service professionals. Our job, like a bra, is to support. It’s the customer’s responsibility to make sure that they ask for a 28B when they have a 28B problem, not to ask for a 28B and then blame us and storm out when their 42DDDs don’t fit into it. You might be surprised how often that happens. But we’re professionals, so we mostly just go in the back and get a bigger size, and then everyone’s happy.
The customers that end up being a bigger pain in the ass than they’re worth are the ones who demand more than we can or will give them. We offer credit toward future purchases, as many online retailers do. Today, for example, after much bad noise, I was able to get a refund for a customer, who had claimed on the phone that a refund was all he was after. Great. That sounded reasonable, and if I had to take an earful from someone at the restaurant to do it, well, that’s my job. Not so long afterward, the customer emailed in, saying that the refund was “not enough.” Obviously, he was angling for credit.
Let’s pause for a moment and pretend we’re back in that lingerie store. Mmmmm … frilly things. A customer walks in and says, “Oh dear! It seems that when I got home, I realized I’m a 34C, not a 34B, can I return these for a refund?” Sure. Definitely. Why not? Here’s your money back. Have a great day! “Oh, sweetie,” they say, “you misunderstand. It is your fault for giving me the wrong size. So why don’t you either give me my bra for free or reach into that cash drawer and offer me something good?”
To this, the obvious response is, “Hey, why don’t you go jump off a bridge?”
While phone monkeys are generally punching bags, we’re also gatekeepers. Beggars, thieves, and trolls will be turned away. Take your business elsewhere. Please.
And, of course, have a great day!